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  • Side-by-side diagram comparing Google's page-level ranking process with AI engines extracting a specific 50–200 word passage for citation
    AI Search Optimization

    How to write content AI can actually extract

    ByBrad Patshkowski May 28, 2026May 30, 2026

    AI search engines don’t read your content the way a human visitor does. They use a process called Retrieval Augmented Generation — RAG — to find and pull specific passages from pages they’ve indexed, then use those passages to construct generated answers. The key word is *passages*. Not pages. Chunks of 50 to 200 words…

    Read More How to write content AI can actually extractContinue

  • Side-by-side comparison of a site ranking #1 on Google and the same topic showing competitors cited by ChatGPT instead.
    AI Search Optimization

    Why your content ranks on Google but never gets cited by ChatGPT

    ByBrad Patshkowski May 26, 2026May 30, 2026

    Your SEO is working. Google has you on page one. ChatGPT cites your competitors instead. Here’s why — and five structural fixes that don’t require rewriting a single word.

    Read More Why your content ranks on Google but never gets cited by ChatGPTContinue

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